Hair We Go Again: The Best Super-Sized Scrunchies For AW23
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3 years ago
What goes around (your ponytail) comes around.

Sex Education’s Ruby Matthews (Mimi Keene) is the girl you want to be (or at least be liked by) at school. She is the girl who sets trends more important than those that emerge from the catwalk season. Her stand-out style from the latest season? A statement pink scrunchie, so pretty it’s kick-started (or re-booted) a hair trend that hasn’t been seen on the runways since 2017. Here are the best super-sized scrunchies for AW23.
Trending: Super-Sized Scrunchies AW23
The scrunchie never really went away. The snazzy 80s hair accessory essential has pretty much been a must-have for every long-haired human on the planet for the last 40 years, but fashion dictates whether it makes it out of the confines of the bathroom at any given time. Silk scrunchies have had their moment, too, as the most hair-friendly tie solution, and a luxe silk hair tie is a night-time must-have for many-a-mane.
So why now? Opinions will differ on how public-appropriate scrunchies have been for the last few years. As a millennial, I have a bad case of school-style-ick when it comes to these fabric-y friends, having fallen victim to the late-90s trend for layering multiple scrunchies of different colours and fabrics around a ponytail or bun. This fan effect not only looked terrible, but it was quite painful, too. This trend was instantly killed with the airing of the Sex And The City Pick-a-Little, Talk-a-Little episode in 2003, when Carrie declared that no New York woman would ever be seen dead in public with a scrunchie.
But if the 00s kids took Carrie’s TV fashion word as law, Ruby Matthews is the 2020s answer, and one strawberry pink broderie anglaise scrunchie has turned the whole thing on its head. Her sleek high ponytail (again against-the-grain from the catwalk approved SS24 low pony) and pretty pink accessory is set to be the most recreated hairstyle of the season: perfect for party season.
Where is Ruby Matthews’ Sex Education Scrunchie from?
The Sex Education: Baby Blumberg in Strawberry Soup is by Good Squish, a Hackney-based hair accessories brand. Good Squish hand-makes its supersized accessories from deadstock fabrics to order. (Far too special to confine to the bathroom.)
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More Super-Sized Scrunchies For AW23
Dust off that giant velvet scrunchie, reuse that school gingham hair tie or treat yourself to a designer version to see you through the fall. Just take it from an old timer: whatever you do, wear them one at a time.
Daily Shopping: The Luxury List
So, this is Christmas – and what have you done? Not a lot of shopping, by the looks of it. Finding the perfect Christmas gift for your family and friends might fill you with dread, but fear not, we’ve done the hard work for you. Whether it is notoriously tricky Christmas present ideas for dad, gifts for the kids or that something special for your other half, we’ve rounded up dozens of gift ideas for you to browse through. Have a flick through our 2023 Christmas Gift Guide below.
The Country & Town House Responsible Buyers’ Guide
With Christmas just around the corner and wish lists filling up, you might find yourself feeling the heat when it comes to finding the perfect present. While here you’ll find our main gift guide – packed with luxurious treats and festive gifts, FYI – we’ve also put together a gallery of tailored gifts for every interest. From jewellery junkies and frequent foodies to beauty babes – if there’s a wish, there’s a guide here for you.
Not sure where to start? Shop our main gift guide below, which is packed with ideas for everyone…
The C&TH Style Guide
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Dale Rogers Ammonite
‘A’ Grade Fluorite Bowl, £POA
Looking for a centrepiece for your home? For an ode to the natural world, look no further than Dale Rogers Ammonite. Dale has been sourcing fossils, crystals and minerals since 1986, supplying some of the world’s leading interior designers. These beautiful examples of natural come from all over the world – this lovely bowl, for example, is shaped from fluorite crystal from Mexico.
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Dale Rogers Ammonite
‘A’ Grade Fluorite Bowl, £POA
Looking for a centrepiece for your home? For an ode to the natural world, look no further than Dale Rogers Ammonite. Dale has been sourcing fossils, crystals and minerals since 1986, supplying some of the world’s leading interior designers. These beautiful examples of natural come from all over the world – this lovely bowl, for example, is shaped from fluorite crystal from Mexico.
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Dale Rogers Ammonite
‘A’ Grade Fluorite Bowl, £POA
Looking for a centrepiece for your home? For an ode to the natural world, look no further than Dale Rogers Ammonite. Dale has been sourcing fossils, crystals and minerals since 1986, supplying some of the world’s leading interior designers. These beautiful examples of natural come from all over the world – this lovely bowl, for example, is shaped from fluorite crystal from Mexico.
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Dale Rogers Ammonite
‘A’ Grade Fluorite Bowl, £POA
Looking for a centrepiece for your home? For an ode to the natural world, look no further than Dale Rogers Ammonite. Dale has been sourcing fossils, crystals and minerals since 1986, supplying some of the world’s leading interior designers. These beautiful examples of natural come from all over the world – this lovely bowl, for example, is shaped from fluorite crystal from Mexico.









